Story-telling with a purpose that fulfils both corporate goals and customer needs [more...]
Choosing which stories to tell for lead generation, thought leadership, brand awareness and customer engagement [more...]
Real-time story-telling enhances the impact of in-person interactions [more...]
Stories designed to share via traditional media, social media and corporate networks [more...]
Lucidity transforms key messages into brand stories that achieve marcomms objectives
Lucidity has worked with multinationals and startups, liaising with CEOs through to Marketing Communication Executives. Whether your need is to simply source a specific resource or to completely outsource your marcomms function, we always approach each engagement strategically.
Good content is the crux of any marcomms strategy. Well told stories are the essence of good content. Gone are the days of blatant ‘shove-down-the-throat’, thinly veiled sales pitches as articles or white papers (it was all a mirage anyway, the majority just recognise it these days!)
The practice of public relations has evolved greatly with the fragmentation of media and rise of social media channels. Today, traditional media is complemented by blogs, online-only publications, on-demand video and the corporate online presence. However, media (in all their forms) still enjoy a good story told well.